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Lamento desaponta-las mas isso não existe.

Apresento aqui dois sistema de ganhar dinheiro online, os melhores da lingua portuguesa, mas nenhum deles fornecce dinheiro sem qualquer trabalho. O trabalho não é muito… basicamente é de divulgaaação e tudo o que é preciso é explicado passo a passo dentro de cada um mas, mesmo assim, não é para ficar sentado na cadeira a ver televisão.

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It seems it was only a matter of time before the cleverer element of the SEO world developed a workaround for Google’s penalizing of paid links. The workaround involves a pretty creative “dynamic” linking strategy, and it’s playing a little bit dirty.

No longer the province of tax accountants, lawyers, and politicians, an elaborate loophole has been developed by Andy Beard proposing how to get around Google’s paid-link vigilance via robots.txt and paid reviews.*

Beard’s explanation is complicated, lengthy, and loaded with historical context so visit Beard’s blog for further clarification, complete with nifty diagrams. What we will provide here is an overview and basic introduction, and not necessarily an endorsement.

Beard’s proposal (or as he describes it, a red flag in the face of the charging bull) involves strategic use of robots.txt to redirect Google crawlers away from paid reviews. This is intended to take the penalty sting away as Google can’t penalize for what it’s not supposed to crawl in the first place.

In addition to the paid review that is blocked from crawlers, the author creates a follow-up review at another domain that is not paid and links back to the original review, with link juice in-tow. According to Beard, a client would pay for the original domain link, but the not the follow-up on a separate domain (but I imagine the price just got higher, huh?).

The link on the paid review is not a nofollow link, meaning that it will still also pass PageRank since Google shouldn’t know or care about it if it can’t be crawled, and the link on the follow-up review is also not a nofollow because it’s, technically, not a paid link.  

In theory, the original, blocked review will still pass a reduced amount of PageRank because Google still links to “dangling” pages, or pages it can’t see, if there are backlinks pointing to the page. The link juice it passes, however, is reduced, as is the link juice coming from backlinks to it. What happens next is a matter of determination and scale.

With enough backlinks (according to my understanding), especially authority backlinks, the decrease in link-juice can be overcome, thereby raising the blocked page’s PageRank eventually, which is then passed on to its intended paid review/link recipient.

Phew! So, it’s kind of like link-laundering.

Your first objection is probably that Google’s pretty vigilant about link-spam, too, and bursts of low-quality links over a short period of time will raise the spam alarms, thus either earning penalties anyway or negating the collective power of those links.

Quite right, which is why Andy has a plan for that too. This is where it gets a bit harder, since it involves a real commitment to getting that paid link some good juice to pass along. But it probably should be a part of your overall web-marketing campaign already and anyway. 

Beard proposes getting authority links via:

Social bookmarking: A short description, a title, and a link from BloggingZoom, Digg or other social site is all that is needed to carry a decent, relevant amount of link juice to the target.

Targeted RSS syndication: Syndicate the article, make sure it links back. Send to “hub pages” on content sites that accept syndicated articles via RSS (because Google won’t be looking in RSS feeds, either). Aggregators (which will index a snippet and a link) like Technorati also make use of RSS feeds.

Authorized and unauthorized article syndication: Beard syndicates his articles to other publications with high PageRank. Link back to an un-crawled page from there and you’ve given it some much-needed power. What he calls “unauthorized syndication” we usually call “scraping.” On the bright side, publishers can make the most of scrapers by not making a fuss, and instead requiring a link.

Targeting Universal Search: Use images, video/audio descriptions, etc., in unpaid content (which is also syndicated, I assume, to sites intended for that type of format) to point back to paid content.

If Google doesn’t find a way to penalize, it could be a viable (if involved) strategy. But it is also more akin to traditional web marketing—taking advantage of the channels you have to promote.** It’s doubtful that less legitimate paid linkers will take the time and effort to promote this way, but you have to admire Beard’s never-say-die attitude.    

*This all hinges, of course, on whether it will work and for how long, and how much you rely on Google as a search-traffic generator. The hard truth is that Google is the defacto search engine on the Net, so making el Goog happy whether or not you agree with el Goog’s decrees is an important part of the game. And nobody likes unhappy el Goog.

**Google’s penalties seem also to be forcing webmasters to do (nearly) legitimate content and marketing work, which is an interesting side-development.  

An apparent Google bomb aimed at the Church of Scientology is just a part of all-out ideological (holy?) war perpetrated by a group called “Anonymous.”  The rest of the digital war has been carried out via social media as a highly organized and carefully orchestrated Internet campaign that’s getting the group a lot of attention.

It’s learning good lessons from questionable examples, but the Anonymous campaign has a lot to teach us about online campaigns. (Just to be clear, though, not everything highlighted in this article is condoned.)

Yesterday, it came to light that searches for the terms “dangerous cult” brought back the Scientology homepage as the top result in Google – and it apparently took about a week to do that.

The occurrence was interesting because just a year ago, Google announced they’d taken measures that would eliminate the practice. Those measures including not allowing the anchor text in a mass of links to influence ranking if those words did not appear on the targeted homepage. Thus, John Kerry’s website no longer ranked number one for “waffle” and George W. Bush no longer ranked number one for “miserable failure.”

However, the word failure did eventually appear on his website, which served to relight the fuse for the word “failure,” at least for a time. Wikipedia has replaced it since, and so has a site that shall not be named and should not (EVER) be visited. (This is like the big red nuke button. Just trust me when I say that the second result for “failure” should not be clicked.)

Search Engine Land’s Danny Sullivan, unsure if it was a true Google bomb, investigated links pointing toward the Scientology homepage, their anchor texts, as well as the keywords on the targeted page. Under Google’s explanation, the Google bomb should only work if the targeted words are actually on the page. Sullivan discovered the word “dangerous,” but not “cult.”

The only use of the word “cult” came from links pointing to the Scientology website.

Ideologies, agendas, and holy wars aside, Anonymous launched one heckuva successful campaign. If you look closer at the wiki, members are instructed not to spam. Naturally, spammy tactics are targeted by search engines and everybody else – plus, content matters. But they are instructed to set up blogs, to utilize email, press releases and press release sites, Digg.com, YouTube, and other social networking sites, as well as comments in comment sections (which sort of walk the line on comment spam).

(Spam is encouraged, however, as a weapon, as are denial of service attacks, which seem to be working – as of 3:00 PM today – to shut down the Church of Scientology’s website.)

Part of the reason for the quick success could be that recently Google seems to have placed more weight on buzzy, timely resources, which comes from news sites, social bookmarking, and often social networks and blogs. Google definitely weights Wikipedia, Digg and YouTube pretty heavily.

So what we have here, in a controversial example, is a lesson in buzz creation and SEO. This campaign was highly targeted and highly specific. From the SEO standpoint we can confirm:

• Links are crazy important for higher rankings
• Anchor text matters
• Content matters
• Keyword density matters
• Link authority matters
• Timeliness matters
• Generating buzz via social media matters

It also means that a tightly integrated, holistic campaign can make an impact, as utilization of collective media produce a mass effect the search engines (in their current configuration) can’t ignore.

Likely, Google will do something about it. Matt Cutts is a bit busy giving tips about Gmail and WordPress right now, though. Until then, we have some valuable insight on how to get more attention online (without waging a holy war).   

An update to the Google Directory has webmasters puzzling over an apparent discrepancy in PageRank scores.

For months, the speculation surrounded an apparent decrease in PageRank scores on Google’s Toolbar. It seemed the decrease in rank was connected to penalties associated with buying and selling links that passed on PageRank, a practice Google not-so-quietly condemned last autumn.But what was more confusing was that though the toolbar scores were dropping, the actual search rankings looked to be unaffected. Google appears to have updated its Directory on January 8 along with PageRank scores that are significantly higher than listed on the toolbar.

Observers say the Google Directory update seems to be pulled directly from DMOZ, the open directory project. As a result, Barry Schwartz at Search Engine Roundtable joins others in discrepancy reports:

“…it seems like the Toolbar PageRank of this site is a PageRank of 4. But if you look at the most recent Google Directory update, this site appears to be a PageRank of 7.”There are few theories posted about why this is occurring, Andy Beard explains how this could be problematic for advertisers looking to assess the true value of a website:

“It seems Google used their real dataset for PageRank for the Google Directory export, forgetting that they are telling their millions of users lies on their toolbar with manual penalties, which until now had no visible proof.”

“Google have the right to do whatever they like with their search engine, but this is another major demonstration of how Google are manipulating public and advertiser opinion.”

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One way to accumulate this information is with a survey that pops-up or pops-under as browsers leave your site. Often times, reducing or retargeting spend to the segments that perform the best can have a very positive impact on ROI.You can also determine what traffic is best aligned with your market by carefully analyzing your Google Adwords campaigns. With the proper conversion tracking in place, it’s easy to determine which keywords are generating sales, versus clicks alone. Focus on expanding your top converting keywords and driving truly interested prospects to your landing page.Improving landing page performanceOnce you’ve begun to attract the right prospects, you need to focus on converting them. The fastest way to improve conversion is through testing various landing pages. If you have the technology to rotate landing pages, testing multiple pages within a fixed amount of time, then you can learn quickly what page has the highest conversion rate. If you are limited to testing one page at a time, run each landing page for a week and measure the results. Your data won’t be as accurate but can certainly send you down the right path.Another method for improving on-site conversions is with the help of an automated touch program. With this technique, you can use an auto-responder that gives individuals an opportunity to reconnect with your business.One example would be an abandoned shopping cart campaign. If users begin the purchase process (and have given you their email) but fail to complete the process, an auto-responder can be used to send and email message within minutes or hours, inviting them back to complete the purchase. You can use email best practices to enhance conversion, and touch individuals numerous times to move them through the purchase decision process.In addition to targeting those who have started a purchase, you can also use an auto-responder for those who sign up for valuable information from your website. Perhaps they sign up for your newsletter, free lessons, or whitepaper. Once an individual has registered, the auto responder goes to work, sending appropriate emails at set intervals. The result is communication with a prospect that was previously unavailable to you. Work on improving conversion of your automated touch program by testing creative and timing of messages.Using the techniques of better targeting, improving landing page conversion rates, and auto-responders can significantly enhance the performance of your online marketing campaigns. Plan your programs carefully and measure performance along the way, making appropriate enhancements. Over time, your results become automatic.

I can hardly bring myself to say the old cliche about content being… well, you know. I think it’s one of the original cliche’s in the SEO industry. And as redundant as it has become, for whatever reason we keep hearing it over and over again. And every now and then a new study pops up seemingly proving, once again, that content is… uh, good.

But much like a TV producer suggesting “video is king” or a radio advertiser demanding that “audio is king”, so goes the SEO demanding the same about content. Content has its role–and an important one at that, but it’s not the be-all, end-all of online marketing. Not even close.But the roots of the “content is” movement are important for our industry. The mantra was first heard in the early days of the search engine optimization industry when SEOs were doing nothing more than throwing a bunch of keywords on a page and hoping they ranked well. Little or no thought or consideration was given to the readability of the web page. After all, it’s only rankings that matter, right? But those of us who learned to game search engines slowly began to learn something that those in the marketing industry have known for years. Words sell. Or turn people off, depending on what’s written and how it’s written.So the movement to developing good content–real content–was an important one for our industry. But to get there we had to have the content mantra beat into our head over and over (and over). We got it. We know.  The King is Losing His Grip on the KingdomBut like any worthy cause, we’ve reached a point where the mantra has been used and abused to the point where we use whatever we can find to prove once again that content is… y’know, that. Take a recent study by OPA and Nielsen/ NetRatings that shows that Internet users are spending more time than ever on content based websites.Share of Time Spent OnlineCommerce: 13.8%
Communications: 32.0%
Content: 49.6%
Search: 4.5% That seems to confirm what many have been saying for years. Content is… uh, great for web marketing. And I’ve seen a few posts around the blogosphere and forums using this data to make that connection. The problem is, it’s not really there. With the rise in popularity of blogs and social media sites it’s no wonder that more people spend their time reading online than anything else. While time reading and gathering information online has increased, time spent shopping has actually decreased, down over 2% from a year before. But does that tell us anything about marketing online? No, not really.We know people like information and we know they like to communicate. We also know people like to shop and online shopping has continued to íncrease year over year. All this study suggests is what we spend most of our time doing on the web. Well, true enough, I don’t spend most of my time shopping.Since when is it the goal of ecommerce sites to get people to spend a long time on their site? Isn’t it more important to drive shoppers to the sale and get the conversion? Step 1: Get traffíc. Step 2: Keep visitors engaged. Step 3: Close the sale. That’s not necessarily a process that necessitates long periods of time spent on a site. In no way do I want to diminish the importance of content on ecommerce websites. Having a database of information that helps visitors make their decision, helpful tutorials, etc. can improve your visitor’s overall experience and keep them coming back to your site. But the goal of all of that is to lead people to the sale.  Community Killed Content and Stole the ThroneIf I were to interpret this data I wouldn’t necessarily come away thinking content is… so very important. What I would conclude, however is that we need to build websites that meet a number of users needs. Adding more content to your ecommerce site is not the magic bullet. What is, however, is creating a great user experience and providing just the right amount of information and customer engagement that shoppers need to get to the conversion goal. That can be done through a number of means. Many online stores are already paving the way by opening the door to ratings and reviews. Others are doing that by creating blogs to disseminate important and relevant industry information along with tips and tutorials. Still others do that by creating an information database that can visitors frequent to gain additional insights.I might suggest that the best ecommerce websites are not those that build content around their products but build a community around the product interest. By creating a place where shoppers can come and gain information, learn more about the products and discuss or share information with others and then make purchases as well, will do more for sales than simply creating a shopping website.By building a community you not only sell more products but you build brand recognition and customer loyalty. And both of those are worth far more than a single one-off sell. So while content may not be dead (not by a long shot, really), there is a new king in the online marketing industry. Long live community. Long live the (new) king.

The microblogging concept isn’t one that settles neatly among a myriad of more intuitive platforms. Regardless, microblogging platforms like Twitter, Jaiku, Pownce, and PlaceShout are gaining steam in the social media realm with or without you.

If you know and/or follow Lynnette Young, a.k.a. LynetteRadio on Twitter, you would be interested in knowing that she’s on the brink of labor, very near to producing a Halloween baby. You’d also be aware that her husband is in New York sans cell phone.

What use is that to the business-minded? At this point, not much. Later, though, as media converges – especially social media – one might imagine contextual advertising for diapers and baby wipes appearing next to the appropriate tweets. (The 140 character or less posts are called “tweets” on Twitter.)

Perhaps that’s what Google plans to do with recently acquired Jaiku, a platform similar to Twitter. Perhaps that’s where all this is headed as the bubble gets bigger: large companies swallow up social media, interlink them, and monetize them under one umbrella, carefully targeted by demographic.

Until then, we’re left with fragmentation teetering on frustration. With so much social media out there, how does one have time to utilize it properly? Well, just like you pick your battles, you’re going to have to pick your social network.

So, microblogging is a useful public relations vehicle, or a place to be careful with your words as one PR pro found out recently. You connect with influencers, and have the opportunity to connect with the network of people they follow, but you also can keep tabs on projects – people love to talk about their projects.

Dave Winer, the self-titled original blogger and inventor of RSS recently Twittered (or tweeted?) about his New York Times “River” project, which allows readers to order their news to suit their preferences, rather than, as is tradition, allowing the editors to prioritize news.

It’s a two-way street. Winer keeps his “followers” abreast about what might be the next great platform, and if his followers ever get tired of him, they can simply un-follow him. That makes it an excellent vehicle for permission-based marketing – choosing not to follow someone is a built-in user-controlled spam filter.

Bloggers use microblogging as a supplement to their main blog by posting a short description of their latest blog post and a link. How long do you think it will be until the search engines begin crawling for that type of information?

But the real future blockbusters, I think, will be the microblogging platforms that are more tightly targeted and present more intuitively useful variations on the originals. It’s not hard to see how PlaceShout, for example, has an intrinsic value. It works like Twitter, but its goal is consumer reviews. Users have 100 characters to jazz or razz a place of business, and the reviews are overlaid on Google Maps.

The weakness right now, though, is fragmentation and saturation. Though options are good, too many choices produce social-media overload. You would have to hire at least one full time person to maintain your presences on MySpace, Facebook, LinkedIn, Twitter, YouTube, the blogosphere, the forums, the search results – the list just keeps getting bigger.

One day, I can imagine Google, Yahoo, and Microsoft offering full search/social/traditional media advertising packages that pull all of these things under one roof – a managed campaign offering. And they’ll probably be expensive. Until then, choose your media carefully, and use it to its full potential.